Many companies in the IT industry just don't very consider the human factors. Reports like this pop-up from time to time, boosting all the craps "our technology so-and-so", "launch day expected so-and-so".... Did they ever consider: "will the consumer use it?"
Perhaps there will be a fad, but after the heat, people will just forget this function, and going back to the basic function of their electronic gadget. R&D investment will be like dumped into the sea.
For those company who consider the human factor at the drawing board, they are more likely to success. i-Pod triumphed the MP3/4 player market by it's user friendly program (free of charge for all include non-customer), online shop integration, and beautiful outlook of the product.
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