當肯得基不是炸雞而是烤雞，結果可能未有定案，但推出時卻受了一個慘痛的教訓！
近日肯得基在老家推出 Kentucky Grilled Chicken。要放棄上將家傳秘方，當然會受到不少的阻力。過去可口可樂就嘗過改變原有產品配方而大敗一仗。肯得基公司為了成功推出新產品，準備了一個大型廣告計劃，推廣 "Unthink KFC"。成功與否未可得知，但一個沒有深思的試食推廣卻先令公司倒了一大交！
事緣於5月4日，肯得基透過名咀 Oprah Winfrey 在電視推出試食，觀眾只需於兩天內在名咀的網站下載換領劵，便可以換取2件烤雞連同2款小食及鬆餅。結果在兩天內共有一千多萬張的換領劵被下載，更有不計其數的換領劵影印本。快餐店外大排長龍，食客投訴店員服務態度差劣，更有分店亁脆不接受換領劵。
兩天之內，肯得基共送出了4百多萬份套餐。在一片亂子之後，公司發覺最少還有6百萬份套餐未有送出！為此，肯定基只好宣佈收回試食的承諾。
這KGC成功得罪了三大 Stack holders：未能換到食物的顧客自然臭駡白衣上將；傳媒（特別是 Winfrey 小姐）亦不爽；而因於是次推廣中特計經營店需自費負責送出的食物成本，亦相當的不快！
其實差不多的蝦轆推廣香港近來亦出現了一次。九龍香格里拉酒店上月接受頭條日報訪問時，便承諾了一個自助餐的推廣：任何人於生日當天惠顧自助晚餐，全台即享與壽星公／女年紀的同等折扣，即假如是30歲，全台30％ off。推出後很多人帶同七八十歲的爸媽去慶祝生日，拿它一個2-3折的大優惠！結果酒店在數天後設限，優惠最多為半價，而加一小費亦以正價收取......
（話說小弟便拉了老爸及一家人去了，連同長者優惠及小孩優惠，加一亦以折扣價計算；結果是平均每人約$120結帳... :))
Showing posts with label life. Show all posts
Showing posts with label life. Show all posts
Thursday, May 14, 2009
Sunday, November 23, 2008
Monday, February 25, 2008
Alex playing at 60th Hong Kong Schools Music Festival
He was playing too fast... the fastest among his group. If he played in a correct pace, might get a better place.
Tuesday, February 19, 2008
Skate day
It's quite warm yesterday. So I went to skate together with my kid and my brother. My new K2 is a very nice skate. It worth it.
Wednesday, February 13, 2008
Yet another new toy
Recently I tried to buy a pair of inline skate in Hong Kong... no luck. Gigasport only carry the very cheap (and ugly) brand "Scorpio"... simply not good enough. Is Hong Kong an "International City"? Crap I say!
So I asked my brother traveling to Vancouver to buy for me. He get me a K2 Moto Speed, at CA$200 plus tax. It looks good. Will try it in the coming weekend!
So I asked my brother traveling to Vancouver to buy for me. He get me a K2 Moto Speed, at CA$200 plus tax. It looks good. Will try it in the coming weekend!
Tuesday, February 12, 2008
Photographer: Alex Chiu
Alex took my istD and take this photo.... noticeable, the AF system of istD is not smart enough....
Tuesday, January 29, 2008
單車樂
去左大尾督...
而家Alex 成日都落樓下單車徑踏單車, 我要慢跑跟住佢... 雖然有慢跑習慣都頂唔住! 有一次本來想帶對 Rollerblade 去跟佢, 點知對雜麥roller 太耐冇用自動解體... 搵黎搵去都唔知邊度有正牌既rollerblade 賣, 香港點攪架?!連咁common既野都咁難搵... 點學人做咩野 "亞洲國際" 定係 "國際亞洲" 都會??
而家Alex 成日都落樓下單車徑踏單車, 我要慢跑跟住佢... 雖然有慢跑習慣都頂唔住! 有一次本來想帶對 Rollerblade 去跟佢, 點知對雜麥roller 太耐冇用自動解體... 搵黎搵去都唔知邊度有正牌既rollerblade 賣, 香港點攪架?!連咁common既野都咁難搵... 點學人做咩野 "亞洲國際" 定係 "國際亞洲" 都會??
Alex Plays - Bees
This is an exam song for Alex's grade exam. Hope he can pass it, so I don't have to pay for the exam fee once again....
A drawing function
The function was a few weeks back. Surely not another Picasso, Alex does enjoy drawing.
Monday, December 24, 2007
Langkawi, Day 5
We leave Langkawi early morning, as we have a 10am flight plane to catch. As promised, we just leave the rent-car unlocked at the airport and phone the rent-car company - unbelievably simple!
We transit at KL:
And return HK around 4pm. Good time to get back home, have a hot shower, a dinner, and a SILENT NIGHT..... zzzzzzzzzzzzz.................
We transit at KL:
And return HK around 4pm. Good time to get back home, have a hot shower, a dinner, and a SILENT NIGHT..... zzzzzzzzzzzzz.................
Sunday, December 23, 2007
Langkawi, Day 4
We enjoy the not-so-big pool once more this morning. Both kid are better suit in the water, and they play quite happily there. The following photo was un-retouched: the special effect is caused by the water on the lens.
In the afternoon, we go to the Eagle Square: the famous landmark of Langkawi. We try to look enjoying in the photos, but it is really toasting like hell.
It's basically a in-car trip in the afternoon. We drive around the island, see the strange shape hills, and stop by a few spots, including Durian Perangin Fall (does it look like our Bride Pool in HK?):
The crocodile farm:
A Tanjung Rhu beach:
It is a hot day, and we loss a lot of energy even we stay most of the day inside the car. We go to dinner at the same restaurant at Pental Cenang we dine on the first night again, because it is really nice. We tried the butter fried pawn and lobster this time. Yummy!!
PS: our two family loss each other for 30 mins. It's annoying especially when we are exhausted in a hot place! Next time we really should bring a set of walkie.
In the afternoon, we go to the Eagle Square: the famous landmark of Langkawi. We try to look enjoying in the photos, but it is really toasting like hell.
It's basically a in-car trip in the afternoon. We drive around the island, see the strange shape hills, and stop by a few spots, including Durian Perangin Fall (does it look like our Bride Pool in HK?):
The crocodile farm:
A Tanjung Rhu beach:
It is a hot day, and we loss a lot of energy even we stay most of the day inside the car. We go to dinner at the same restaurant at Pental Cenang we dine on the first night again, because it is really nice. We tried the butter fried pawn and lobster this time. Yummy!!
PS: our two family loss each other for 30 mins. It's annoying especially when we are exhausted in a hot place! Next time we really should bring a set of walkie.
Saturday, December 22, 2007
Langkawi, Day 3
After a long-day to the coral island, we stayed at the hotel for this morning. Of course, I mean the pool and the beach...
Unlike yesterday, the sun shines today. We have some nice portrait at the hotel lobby when we go out for a ride in the noon time:
We have our lunch at the Cenang Beach again. the pizza shop is not bad, but the beach and the motel house are very very nice- with a nice beach and shining sun, who need to luxury of a resort hotel?
We then drive to the Langkawi Cable Car. Wow! I think it's a must-visit if you are going to Langkawi. The cable car and the suspension bridge was built on rocky cliff (imgine building such things to our Lion Rock), quite spectacular. What's more, the Malaysian did a great job to preserve the primary forest at the area. Sigh to the ugly concrete 'service-trail' along our 360 cable car, suck HK!
The sun shined like oven today. How would it be if we go to the coral island toady? Will the water be clearer?
Unlike yesterday, the sun shines today. We have some nice portrait at the hotel lobby when we go out for a ride in the noon time:
We have our lunch at the Cenang Beach again. the pizza shop is not bad, but the beach and the motel house are very very nice- with a nice beach and shining sun, who need to luxury of a resort hotel?
We then drive to the Langkawi Cable Car. Wow! I think it's a must-visit if you are going to Langkawi. The cable car and the suspension bridge was built on rocky cliff (imgine building such things to our Lion Rock), quite spectacular. What's more, the Malaysian did a great job to preserve the primary forest at the area. Sigh to the ugly concrete 'service-trail' along our 360 cable car, suck HK!
The sun shined like oven today. How would it be if we go to the coral island toady? Will the water be clearer?
Friday, December 21, 2007
Langkawi, Day 2
It should be existing today: we have the tour to the famous coral platform at Pulau Payar Marine Park today.
Breakfast at hotel is okay, but there are too much India / Malaysia food that I never touch it.
When arrive, I am very disappointed: the sun is not shining, and the visibility of the water is not good at all. (The water is green, and a lot of particles in the water. Perhaps it's the algae?)
Nevertheless, Alex is very excited cause there are tons of fish for him to feed:
There are plentiful of snorkel tools on the platform. With my F10 and underwater housing, I am able to catch some glimpse of clown fish and corals:
It's extremely difficult to stable myself under-water (thanks to strong current and my natural buoyancy). I really should learn to scuba dive next time.
OTHER UNDERWATER PHOTOS ARE HERE
For dinner, we planned to drive to Kuah town again, but we loss. Instead we go to Cenang Beach and have dinner at this nice restaurant:
We have grilled tiger-pawn, it's nice. But I really recommend to try butter tiger-pawn... it's excellent (we tried that on day-4).
Breakfast at hotel is okay, but there are too much India / Malaysia food that I never touch it.
When arrive, I am very disappointed: the sun is not shining, and the visibility of the water is not good at all. (The water is green, and a lot of particles in the water. Perhaps it's the algae?)
Nevertheless, Alex is very excited cause there are tons of fish for him to feed:
There are plentiful of snorkel tools on the platform. With my F10 and underwater housing, I am able to catch some glimpse of clown fish and corals:
It's extremely difficult to stable myself under-water (thanks to strong current and my natural buoyancy). I really should learn to scuba dive next time.
OTHER UNDERWATER PHOTOS ARE HERE
For dinner, we planned to drive to Kuah town again, but we loss. Instead we go to Cenang Beach and have dinner at this nice restaurant:
We have grilled tiger-pawn, it's nice. But I really recommend to try butter tiger-pawn... it's excellent (we tried that on day-4).
Thursday, December 20, 2007
Langkawi, Day 1
Making use of the Christmas holiday, I am taking a 5-day trip to Langkawi together with Allan & Janice's family. There is not direct flight from HK, so we take the 4-hour flight to KL, than transit via in-land flight.
The only public transportation on the island is taxi. So we rent this car, at RM500 for 5-day. The car-rent company don't need to check my passport or my driving license. Return the car is even more simple: I just need to park at the airport carpark, with key inside and leave the car unlock, then phone the guy. That's it.
Not bad for a 7-seater, but it's lacking of power. Is it poor maintainance?
When everything set-in, it's already dinner time. Thanks to Allan's great nevigation, we drive to Kuah town and have our dinner at a outdoor Chinese restaurant. This is the Kuah town:
ALL PHOTOS FROM THE TRIP ARE HERE
The only public transportation on the island is taxi. So we rent this car, at RM500 for 5-day. The car-rent company don't need to check my passport or my driving license. Return the car is even more simple: I just need to park at the airport carpark, with key inside and leave the car unlock, then phone the guy. That's it.
Not bad for a 7-seater, but it's lacking of power. Is it poor maintainance?
When everything set-in, it's already dinner time. Thanks to Allan's great nevigation, we drive to Kuah town and have our dinner at a outdoor Chinese restaurant. This is the Kuah town:
ALL PHOTOS FROM THE TRIP ARE HERE
Saturday, October 13, 2007
Saturday, September 01, 2007
Go Karting
$400, for 3 session, each 15 mins. The course is quite nice, but the rent-kart is not powerful enough. Anyway, want to go again next time.
(note: photo shown is not a rent-kart. These guys owned the kart, and place it at the course. Their kart is much powerful then the rent-kart... they hit around 45 sec / lap, but the rent-kart is 60 sec / lap.)
(note: photo shown is not a rent-kart. These guys owned the kart, and place it at the course. Their kart is much powerful then the rent-kart... they hit around 45 sec / lap, but the rent-kart is 60 sec / lap.)
Sunday, July 22, 2007
Friday, July 20, 2007
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