A discussion of how to use mobile ad.
It's suprising that marketers need to be reminded (as in th article linked) that mobile ad is annoying, and it need to provide value to the customers in exchange.....
Back in Hong Kong, the marketers are still in the stage of cold-calling your phone. I am not exactly familar with the situation for other mobile ad formats, but I understand that there are some SMS ad; very little (if any at all) sponsored contents (eg games); and seeming no banner ad on mobile portal sites......
The Hong Kong market is too small in big-corp's eye. But it's a different story in China: mobile ad is very hot in China; and there is a NASDAQ company now pursuiting this market in China.
I don't have the details about the China scene, but I understand people in China are very familar with it - when you call a restaurant to make bookings, they will be very happy to send the restaurant address to you via SMS.