Tuesday, January 09, 2007

LA Time new TV ad is designed to fail

As commented here.

Tradtional newspaper has suffered a lot, in US and other matured region. In HK, the circulation of Apple Daily has been dropping quite dramatically in recent few years (I don't have the actual data, and hope my memory serves). Although Oriental Daily News' CLAIMED circulation reported steady circulation, it's unaudited. However, these drops can be accounts by the new free newspapers, and the impact of Internet on HK papers is yet to be seen.

So, watchout for the web, local papers!

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